Saturday, March 20, 2021

WTF is social? Curse of Specialization

This blog is part of a series.  WTF is social?  Using Human Completeness as the core ability of the human brain, we examine various facets of social life and how communication technology and size of social circle,  impact our ability to be socially effective.



We are not equipped with natural apparatus to make sense of markets or states or taxation or economics or law or even media. The social animal functions not by knowing but by knowing who knows and can he be trusted. The more knowledge we create, more idiots we become relatively to each other, lesser becomes our common knowledge. May be there is some truth in the Bible story: eating the fruit from the tree of knowledge may be leading us on to a dangerous path. 

Just like we have limits to number of people we can know, may be there is a limit to all the knowledge we can save in our heads. Learning and discovery of new knowledge are time consuming. All knowledge which is not social is learned at the cost of social. If everyone is busy seeking knowledge and no-one is maintaining the social relationships, the "knowledge" we gained is useless, because we forgot to maintain "we". Society needs to keep itself together before anything else. It is not surprising that simplifying something and making it accessible to the world at large is so much in demand all the time. It connects the "knowledge" with the rest of us, giving us a great multipliers like: wheel or fire or numbers or vaccines etc.  

Sorry to all the economists but Adam Smith was misguided. Specialisation is what bring efficiency to the society but the pure pursuit of efficiency makes it less of a society and hence vulnerable. The irony is that systems are the main cause of systematic risk and all economists and social architects do is build systems. 

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WTF is social? Being human at scale

This blog is part of a series.  WTF is social?  Using Human Completeness as the core ability of the human brain, we examine various facets of social life and how communication technology and size of social circle,  impact our ability to be socially effective.   

The idea of good of humanity at scale is a scam, an impossible computation for the social brain. We just can't know more than 150 people deeply enough. At scale we use two technologies. One is classification (peasants, elite, etc) and the second one is converting to numbers - voting, money, net worth, age, interest rate etc. If you know someone who meets more than 150 people, chances are he has a system to either classify you or measure you numerically. It is impossible to care humanly at scale. Companies use LTV (Lifetime value of a customer). Countries need to find sources of revenue. Sales people need quotas and PhD needs publications and citations. Nothing human scales without measurement and numbers, becoming less human in the process.  And that is counterintuitive to the social brain designed to understand pain in persons and not pain in numbers. Classifications and numbers are great tools to approximate humanity at scale, because considering everyone is practically impossible. The ruthless market competition is the only system that has worked well to consider the good of as many as possible at as cheap a price as possible. And yet it always "feels" wrong.  



It is so hard to decide for place and time for a lunch between four people, imagine how hard it is to decide the "good" for million or billion people. It can't be imagined because that is limited by our brains. I have no idea what is the "will of a nation" and what is the "spirit of our company" when it is not a startup. The problem that media and politicians face just because of the sheer size and scale of people they serve is the following: we can do good for people, but will people be able to understand it? And the answer is obviously no. You can only sell charisma of a person, a brand, even though everything behind it is completely calculated. Social brain is not meant for logic and rational, it is designed for understanding character and intentions. 

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