Wednesday, February 08, 2012

Adsense for TV adds

TV adds is $64 billion industry in USA alone.  And it works on the TRP rating systems which are nothing but statistical formulas applied on TV viewing timings of few thousand homes per country.  The simplest way to disrupt this market is by controlling the remote control. A wifi-enabled Android/iOS running remote can give real time information about who is watching which channel at what point in time.  And once you have it, you already have Adsense for TV.

And that is what I think Apple and Google are going to fight for over the next few years.

What is the mystery “entertainment device” Google is testing?

Apple patents new touchscreen remote control for a future Apple TV

IntoNow, the ipad app purchased by yahoo was a nice step in this direction using the audio matching technology. I guess this whole set of social TV apps is mostly about finding who is watching what at any point in time.

The same objective can be fulfilled by making TV's more intelligent (Samsung TV apps) and also by network connected setup boxes.  But I feel universal remove is a much cleaner and simpler way to go about doing this. If google were to crack this, they will not only be the entry point to anything we do on the browser but also entry point to all devices we use in our houses.  When we switch on/off lights, how many times does microwave is used, how much TV we watch, etc.

It will be interesting to see how they market this and at what price points.

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