Sunday, March 28, 2010
Pay for Online News
Rupert Murdoch will be making people pay for online news in UK. I like it. From free to going behind a paywall is probably a little harsh. News Publishers can always control when Google indexes their stories and how much it indexes by putting things with and without authentication. Google is still good as it brings users to the websites. Instead of putting all content forever behind paywall they can have partial content indexed by google as soon as possible, but make it free (un authenticated) after some time. The "after some time" will depend on kind of news and kind of consumers. Sometime 10 minutes would be enough and sometimes it could be an hour or a day. Basically change the business model from one dependent on advertizements to one based on quality and timing.